All work
Rumedy
- Client
- Rumedy
- Format
- Launch video
- Year
- 2025
- Credits
- Creative direction, design and 3D animation. Character design: Verónica Beltrán
Process
A playful, character-driven video for the launch of Rumedy, a platform that helps bars, restaurants, venues and events upgrade their service with AI-powered tools. It had to show quickly, and with a fun tone, how it simplifies ordering, payments, ticketing and reservations. After the moodboard, Verónica Beltrán designed the characters; the 3D modeling and animation were done in Blender, and the final look in After Effects, with compositing, SFX and VFX.