BOM

BOM is a participatory art installation that invites people to weave, raise and inhabit a suspended geometric structure. We started from scratch: we developed the full identity, the videos used to pitch the piece and the website, approached as one more product of that brand.

The website had to convey what matters most about the piece: the collective process and balance. We designed and developed a seven-chapter scroll journey, all drawn in code with the brand's geometric language: ropes with real physics that knot together, a cube that rises, and people balancing who react to the mouse. Visitors don't read about the piece: they build it with their own scroll.

We built it in Framer, so the BOM team can edit text, photos and colors without touching code, with a mobile version designed on its own and light and dark modes. In Lighthouse, Google's tool, the live site scores 100 in accessibility, best practices and SEO.